Wood Buffalo Economic Development & Community Futures Wood Buffalo are excited to be hosting
Marketing Blueprint - A Marketing Action Plan for Small Business
A hands-on workshop for small business leaders and their teams
A marketing plan helps you set yourself apart from the competition, reach your target audiences and build customer loyalty — important success factors for any business. Yet, finding time and resources for marketing is one of the biggest challenges small businesses face. But, you don't have to start with a blank sheet of paper. The Marketing Action Plan is a simple, user-friendly tool designed to meet the needs of small business and start-ups. Bring your team to this engaging one day workshop and we’ll help you work through the process of creating a marketing plan you can implement and evolve.
» What marketing can do to help your small business
» Determining smart goals and metrics for your marketing
» Defining and claiming your unique position in the market
» Promoting your products and services to the right customer
Bonus: each participant will receive the Marketing Action Plan Workbook, a practical tool to help small business leaders create a simple, actionable marketing plan.
Facilitated by: Caroll and Wayne Taiji, co-founders of Taiji Brand Group, a creative services firm with over 30 years of experience in helping businesses and organizations tell their story through branding. Experts at bringing clarity and focus to products, companies, ideas, causes, places and experiences, the Taijis help clients better understand their brand and meaningfully engage their audiences. Taiji clients range from visionary start-ups and non-profits to international Fortune 500 companies.
This FREE program is made possible due to the generous support of the Canadian Red Cross and donations they received from 2016 Horse River Wild Fire.